WORLDWIDE — 10 COUNTRIES, 12 LAKES
Living Lakes — Global Nature Fund
Web, social media and video for a five-year global conservation project: how an IKI-funded programme active in 12 lakes across 10 countries communicates with one editorial voice.
- Period
- 2023 — ongoing
- Services
- Digital content · Video editing · International cooperation
- Website
- livinglakes.org ↗
What we manage
- Writing stories for livinglakes.org: network members and the IKI project
- Lake Voices and Expert Voices questionnaires for the newsletters
- Production of the IKI project's videos
- Website maintenance
- Analytics and social media target tracking
The challenge
The Living Lakes Biodiversity & Climate Project, coordinated by the Global Nature Fund and funded by Germany's International Climate Initiative (IKI), works on the conservation of 12 lakes and wetlands in 10 countries — from Tonlé Sap in Cambodia to Lake Titicaca and the iSimangaliso Wetland Park in South Africa.
Material arrives from partners on four continents, in different languages, formats and qualities. Donor-funded projects also carry strict visibility and editorial requirements. Turning all of that into a coherent public voice is a permanent job, not a deliverable.
Our ongoing role
We manage the project's digital communication: writing and publishing stories on livinglakes.org — from network members' work to the IKI project's milestones —, producing the Lake Voices and Expert Voices questionnaires that feed the newsletters, maintaining the website, and tracking analytics against the project's social media targets.
We also produce the project's videos: editing partner footage from around the world into pieces that work for institutional donors and general audiences alike.
How it works month to month
The rhythm is editorial: a steady flow of stories from the 12 sites, coordinated with partners in each country, reviewed against the project's standards and published across web and social channels. International days — World Wetlands Day, World Water Day — anchor the bigger coordinated moments.
Because the same team writes the stories, edits the videos and reads the analytics, what performs well feeds directly back into what gets produced next.