Living Lakes Network

The Living Lakes Biodiversity & Climate Project, coordinated by the Global Nature Fund and funded by Germany's International Climate Initiative (IKI), works on the conservation of 12 lakes and wetlands in 10 countries — from Tonlé Sap in Cambodia to Lake Titicaca and the iSimangaliso Wetland Park in South Africa.

Material arrives from partners on four continents, in different languages, formats and qualities. Donor-funded projects also carry strict visibility and editorial requirements. Turning all of that into a coherent public voice is a permanent job, not a deliverable.

We manage the project's digital communication end to end: we write and publish the news and stories on livinglakes.org — from network members' work to the IKI project's milestones —, we produce the Lake Voices and Expert Voices questionnaires, and we prepare the project's newsletter, which reaches subscribers by email and is also adapted for LinkedIn.

We also produce the project's videos — editing partner footage from around the world into pieces that work for institutional donors and general audiences alike — and take care of the website's technical and editorial maintenance.

Analytics close the loop: we track every channel against the project's communication targets and report on progress, so what performs well feeds directly back into what gets produced next.

Communication across the network runs on regular coordination meetings with the partners' communication teams: calendars are aligned, results are shared and upcoming launches are planned together. Out of that work we also built a shared content library, so every partner has approved, ready-to-use materials for its own channels.

International days — World Wetlands Day, World Water Day — become coordinated action campaigns: the whole network publishes at the same time, with common messages and materials adapted to each country and channel.

The work is measured against the project's official IKI indicators — and the main targets have already been exceeded: nearly 400,000 people have viewed the online resources created in the course of the project, and registrations on its knowledge exchange platform have passed the 1,000 mark.

Behind those figures is a steady editorial rhythm — more than 450 social media posts and 45 stories researched, written and published — produced to the standards a donor-funded international project requires.