39°34′N · 2°39′E — MEDITERRANEAN SEA
Med Sea Alliance
How a coalition of more than twenty organisations keeps one clear voice: continuous digital communication for the alliance working to end destructive fishing in the Mediterranean.
- Period
- Ongoing
- Services
- Digital strategy · Campaign content · Infographics
- Website
- medseaalliance.org ↗
What we manage
- Coverage of major events such as the GFCM or COP
- Social media content creation and support
- Channel analytics and reporting
- Paid ads strategy
- Communication coordination with member organisations
- The alliance's newsletter
Our contribution
Figures from the alliance's channels under our management.
2,400
LinkedIn followers of the alliance
50,000
Impressions over the last six months
The challenge
The Med Sea Alliance brings together more than twenty organisations behind shared goals: ending illegal bottom trawling, strengthening marine protected areas and reaching 30% protection of the Mediterranean by 2030. Every member has its own brand, priorities and channels — the alliance's challenge is communicating as one, consistently, all year round.
Its subject matter is technical and contested: fisheries regulation, enforcement data, port inspections. Getting it wrong, even once, hands arguments to the other side.
Our ongoing role
We run the alliance's digital communication as an ongoing partner: content creation and support across social channels, the alliance's newsletter, channel analytics and reporting, and paid ads strategy when campaigns need reach beyond the organic audience.
We also develop the alliance's communication plans, concept notes for funders, and the communication strategies behind its flagship campaigns — 30x30 and the fight against IUU fishing — plus the design of strategic documents such as the MSA 2030 Strategy.
A key part of the work is coordination: aligning communication with the member organisations so that campaign moments land simultaneously across the network, and every member has materials adapted to its own channels.
Campaign materials
Event coverage
When the alliance's issues reach the big institutional stages — the GFCM sessions, the COP climate summits — we cover them: same-day content from the venue, positions translated into clear visuals, and the alliance's presence documented for members and funders.
Event weeks compress months of advocacy into days; having the communication run by a team that already knows the files makes the difference between reacting and leading.
01
Paid ads strategySmall-scale fishers & the CFP — LinkedIn ads campaign
We designed and ran the LinkedIn advertising strategy for the interview series with Mediterranean small-scale fishers on the Common Fisheries Policy: with a €63.64 budget, the campaign delivered over 8,000 impressions, nearly 5,000 video views and a 61% view rate — well above LinkedIn benchmarks. The film was shot and edited by Meridian Agency and produced by the Med Sea Alliance.